Stop Losing Sales
You Should Be Closing.
Drop the call. Find the exact moment it broke. Get the same brutally honest feedback Tom gives his private clients — line by line, straight from the system in the book.
Free members get 1 audit. Paid members get unlimited audits + personal coaching from Tom.
How It Works
Three steps between you and the truth about your membership sales game.
Upload
Drop your MP3 or WAV file. Any membership consult, tour follow-up, or closing call.
Get Scored
AI breaks down your call across 12 criteria pulled from the book. No fluff. No participation trophies.
Close More
See exactly where you lost the prospect, where you rushed the close, and what to say next time to get the signup.
"Built on the system from the bestselling book How to Sell Fitness Without Selling Your Soul"
by Tom Leonardis Jr.
What Gets Scored
12 audit categories pulled straight from the book. No fluff. Every one of these decides whether they sign up or walk out.
Talk Time Ratio
Did you listen more than you talked?
Tonality & Energy
Did you sound like someone worth buying from?
Pacing & Speed
Too fast = nervous. Too slow = boring. Find the pocket.
S.A.L.E.S. Framework
Slow down, Acknowledge, Level, Educate, Steer back to close.
Objection Handling
Did you validate first or argue? Did you use the playbook?
Internal Pressure
Did you make them feel the cost of NOT starting today?
Qualifying Questions
Did you find out their goals before pitching a membership?
The Close
Did you ask for the signup or just hope they'd volunteer?
Pricing Delivery
Did you flinch? Did you anchor? Did you break it down?
Silence Usage
Did you let silence do the heavy lifting or panic-fill?
Emotional Connection
Did you sell the transformation or just the membership?
Follow-Up Setup
Did you book the next step before they walked out?
Simple Pricing
No contracts. No setup fees. Cancel anytime.
Lab Member
Unlimited reps. Train until closing is automatic.
- Unlimited audits
- Full scorecard breakdowns on all 12 categories
- Call history & progress tracking over time
- Book reference links to the exact pages
Lab + Voxer
Send Tom a voice note. Get one back. As often as you need.
- Everything in Lab Member
- Direct Voxer line to Tom
- Back-and-forth voice feedback on real calls
- Ask anything — pricing, objections, scripts
- No coaching program required